Systems Builder
I love turning chaos into systems. Whether it's a design system, UX practice, or product framework, I build the foundations that let teams move faster and create consistently great experiences. Good systems disappear into the background and make great products inevitable.
Product Instigator
Some of my favorite work starts with a sketch, a question, or a "what if we tried…". I thrive in zero-to-one environments where ideas need shaping, momentum needs building, and teams need someone willing to push the first domino.
Craft Maximalist
I care deeply about the details. Good design isn't just usable — it feels intentional, balanced, and well-made. Typography, interaction, layout, rhythm — when the craft is right, people trust the product before they even know why.
AI-Tinkerer
I'm fascinated by how AI is reshaping how we design and build software. From prompt-to-prototype workflows to automated design system compliance, I'm constantly experimenting with how new tools can accelerate creativity and reduce friction between idea and product.
Team Multiplier
Great products rarely come from lone geniuses. My favorite role is creating environments where designers, engineers, and product leaders can do their best work together. When the team gets stronger, the product always follows.
Curious Maker
The best product ideas rarely come from product meetings. Music, technology, culture, side projects, weird experiments — curiosity feeds creativity. I try to stay endlessly interested in how things work and how they could work better.
Same product obsession
Food and agriculture. Finance. Technology. Retail. Entertainment. Different industries, different constraints, different users — but the mission is always the same: build products that make complicated things feel simple. Working across these environments has sharpened my ability to quickly understand complex systems and design experiences that work in the real world.
Experience
20+ years of shaping digital products at scale
Cargill
Director, UX Center of Excellence
Leading end-to-end experience design across complex digital ecosystems. Driving strategy, governance, and adoption of an enterprise design system enabling consistent experiences across hundreds of products and teams.
Sleep Number
Senior Manager, Product UI/UX Design
Owned experience design across a connected ecosystem of mobile apps, web platforms, hardware interfaces, and internal tooling. Defined interaction patterns and visual language across multiple digital surfaces.
Solution Design Group
Consultant, UX Design Director
Principal design consultant shaping experience vision and guiding complex products from concept through launch for clients including Thrivent and Cargill. Led creation of enterprise design systems across large product portfolios.
Samsung SmartThings
Director, Consumer UX
Led experience design for a large-scale consumer platform spanning phones, wearables, TVs, appliances, and vehicles. Established and scaled a design system to support consistency across teams and platforms.
Shinebox Creative
Digital Creative Director
Built and led the digital practice, establishing design processes and guiding multidisciplinary teams across UX, brand, content, and engineering. Led award-winning digital initiatives for enterprise and consumer clients.
Earlier career
Various design & creative leadership roles
More details at linkedin.com/in/davidmccrindle