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I know stuff about stuff

I turn good ideas
into real products

Product and experience design leader with 20+ years shaping digital products, platforms, and design systems in complex organizations. I combine design craft, product thinking, and technical fluency to turn user needs into scalable solutions that drive business outcomes. Increasingly focused on AI-augmented workflows, exploring how automation and AI tools accelerate the path from idea to production.

For those in the know:
Design Leader
A systems-minded designer with strong visual judgment who understands what makes experiences intuitive, coherent, and scalable across complex products.
Product Thinker
Skilled at translating user needs into clear product requirements, writing actionable tickets, and connecting experience decisions directly to business outcomes.
Technical Collaborator
Technically literate with a strong grasp of system constraints and architecture, enabling deep collaboration with engineering teams and helping guide ideas from concept through implementation.
David McCrindle

More about me

Outside of work, I'm driven by the same instinct that got me into design in the first place: making things. I love traveling with a camera and documenting the places that inspire me. At home you'll usually find me making pizza or building something unnecessary but very satisfying, from 3D prints to small (big) projects around the house.

Scotland
Headline
I was raised in Scotland and following graduation, moved to Minnesota, MN. Go Minneapolis Lakers? #sports
Patent device
Patents
Working with a leading technology provider, my teams' work was granted patent USD790565S1.
MTV VMAs Top of the Pops
Toppest of the Poppest
My work within the music industry received award attention from MTV and BBC for outstanding digital experiences.
Photography
Page clicks to camera clicks
I grew up obsessed with the British music press, so seeing my work appear in its pages has been a real privilege.
Pizza
When the moon hits your eye...
During lockdown, I gave pizza making a whirl and now it's a regular summer activity. C'mon over!
Drawing
Accomplished Artist
Note the lines on the subject's index finger indicating motion as well as on the foot alluding to impatience.
See you in the pit

Be my plus one

I started my career in the music industry building websites and communities for the coolest bands. I designed and built bespoke tour archives letting fans register attendance, review gigs, upload photos, and socialize. Pre-social media. For purely self-indulgent reasons, as a frequent concert-goer, I decided to build my own. Why? Why not.

Concert Archive
The bigger picture

Focused on good times

Outside of product design, I'm a published photographer drawn to the lights, noise, and chaos of live shows.

Concert photography
Concert photography
Concert photography
Concert photography
Concert photography